Zimbabwe will likely be taking part at this 12 months’s version of the Arabian Journey Market Truthful to be held within the United Arab Emirates, Dubai from 28 April to 1 Could 2019. The Truthful will present a platform for the nation to extend vacation spot consciousness to key tourism stakeholders and invited worldwide consumers and media homes.

The ATM is probably the most established and profitable outbound and regional journey commerce exhibition within the Center East market. This annual tourism enterprise platform welcomes greater than 39,000 journey professionals from the area and the world supply markets at massive. Statistics present that USD$2.5 billion value of enterprise was generated eventually 12 months’s version of the present.

In an effort to extend market presence and visibility on this enormous market Zimbabwe final 12 months appointed VFS International as its Market Consultant for the Center East. In 2018 Zimbabwe acquired 7 798 vacationer arrivals as in contrast with 7 537 arrivals recorded in 2017 from the Arabian market. It’s anticipated that energetic market presence within the Center East market will improve vacation spot consciousness.

The Zimbabwe Tourism Authority Performing Chief Government Mrs Rita Likukuma mentioned participation on the ATM goes a good distance in direction of constructing confidence within the vacation spot “The Arabian market offers us a chance to rebuild the arrogance in vacation spot Zimbabwe and establishing strategic partnership with main tourism operators selling packages to Southern Africa and the continent at massive,” she mentioned.

The expanded Victoria Falls Worldwide Airport and Bulawayo’s Joshua Mqabuko Worldwide Airport in have additionally opened extra entry to worldwide supply markets as most airways flying into Zimbabwe take pleasure in worldwide connectivity with the Dubai Worldwide Airport.

On the sidelines of the honest, ZTA will likely be recruiting key tourism operators and media homes that can go to Zimbabwe on vacation spot familiarisation excursions. Funding promotion can even be high of the agenda for the Zimbabwean delegation.


Author: Kutenda Abioye

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