In an effort to boost vacation spot consciousness and foster market visibility, the Zimbabwe Tourism Authority, will for the primary time exhibit on the 27th version of the South Asia Journey and Tourism Trade (SATTE) in New Delhi, India from 8-10 January 2020.
SATTE is among the main Enterprise to Enterprise platforms which brings collectively international journey and tourism gamers, centered on tourism enterprise change.
Zimbabwe Tourism Authority Performing Chief Govt, Mr Givemore Chidzidzi stated this 12 months the organisation is specializing in nurturing and rising new and rising tourism markets. “There may be want for us to mark our presence within the Indian market. We should actively enhance our advertising and marketing actions there. To kick-start this course of, we might be taking part on the SATTE 2020. The Truthful will present a platform for the nation’s tourism business gamers to ascertain new enterprise companions and strengthen relations with key companions and stakeholders from the Indian market and past” he stated.
“As a part of our plan to solidify our presence on this market, we are going to conduct comply with up roadshows later within the 12 months” he added.
By way of vacationer arrivals, in 2018, Zimbabwe obtained 12 465 vacationers from India, a big 79% enhance from 2017’s 6 960 arrivals. “As a rustic bestowed with wealthy cultural heritage, vacation spot Zimbabwe is strengthening its tourism enterprise and coming into rising markets. The potential is large and our foremost thrust is to proceed intensifying our advertising and marketing efforts on this market particularly”, Chidzidzi added.
India is a part of the Brazil, Russia, India, China and South Africa (BRICS) household therefore it has emerged as one of many quickest rising economies and reliable tourism markets globally.